S1 EP1123 Apr 2026 · 35 min · Solo Episode

Act Fast. (Yes, I know how that sounds.)
#FreeMoneyChallenge

£564 million in Gift Aid goes unclaimed by UK charities every year. Your charity has already earned this money. You just haven't collected it.

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35 minutes Solo episode Gift Aid · Fundraising Strategy

Episode Summary

Your charity has already earned this money. You just haven't collected it. £564 million in Gift Aid goes unclaimed by UK charities every single year — not because the donations weren't eligible, not because the donors didn't pay tax, but because declarations weren't in place and nobody owned the process properly. In this solo episode, Jose Gaign delivers a clear, no-jargon explanation of how Gift Aid actually works, why the sector keeps leaving it on the table, and what changed in April 2026 that every charity leader needs to know about — including HMRC's Structured Risk Reviews targeting Gift Aid governance. He also covers the higher-rate taxpayer angle that almost nobody is using as a stewardship conversation, and why, in a year when employer NI has added £1.4 billion in costs to the sector, unclaimed Gift Aid is no longer a nice-to-have. It's a survival mechanism.

Show Notes

Strategic Homework

Today: Calculate your Gift Aid declaration coverage. Take your donations from the last 12 months and work out what percentage have a valid declaration on file. Write the number down.

Today: Register for the Great Gift Aid Hunt at swiftaid.co.uk. It's free, it takes less time than you think, and 98% of participating charities find unclaimed income.

By Friday: Name the one person in your organisation who owns Gift Aid. Put it in writing, send them this episode, and book a 30-minute meeting to review your current process together.

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Key Moments

00:00Cold Open: Stop What You're Doing
02:30The Headline Number: £564 Million
07:00The Irony: A Fundraiser Saying "Act Fast"
12:00Gift Aid Explained — Simply and Clearly
19:30The April 2026 Rule Changes and HMRC Risk Reviews
24:00The Uncomfortable Truth: Why It Goes Unclaimed
28:00The NI Context: Why This Matters More Than Ever
31:00Five Practical Steps to Take Right Now
33:30Strategic Homework and Call to Action

Free Gift Aid Toolkit

£564 million goes unclaimed every year. Don't let your charity be part of that statistic. Get the free checklist and join the #FreeMoneyChallenge.

Get the Free ChecklistGreat Gift Aid Hunt (Swiftaid)

Want a personalised Gift Aid audit for your charity? Book a free 30-minute discovery call with Jose.

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